For the launch of the Philips Eco Conscious Edition, we wanted to show how even the smallest choices—like picking a toaster—can have a real impact on the planet.  This breakfast set, made from 100% bio-based plastics, proves that sustainability doesn’t have to come at the cost of style or performance. 

We crafted a campaign that stepped inside three different households, highlighting how these beautifully designed appliances fit seamlessly into daily life while making mornings a little greener.

We made over 6 hero videos, product videos and more than 15 unique social videos that were shared on Philips accounts. I worked as the Creative Lead and Senior Art Director of the campaign.

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