gold Lovie Awards 2022 - Social Content Series & Campaigns-Diversity, Equity & Inclusion
winner Anthem Awards 2022 - Diversity, Equity & Inclusion - Branded Content or Collaboration
We wanted to break through the clutter of grooming campaigns. There was a clear need for more real and honest communication when it comes to grooming and men’s bodies and body hair. Usually, the grooming campaigns show a clean-shaved, ripped - and mostly white - guy, which is not necessarily how everybody looks like.
We wanted to show real men, with real bodies, and most importantly: real body hair.
In line with the versatility of our product, we wanted to show it all: chests, legs, ears, arms, back, and balls (yes, you read that right). By being honest about men’s grooming needs and habits, we celebrate all body hair, leaving no men – and hair type – behind. Curly, thick, straight or wavy – you name it, the all-in-one groomer 7000 series will trim, shave or edge it.
