A campaign with a playful, exaggerated commercial vibe, crafted to resonate with the skeptical Gen-Z audience. We wanted to break away from the usual seriousness that defines Philips as a brand. Instead, we embraced a fresh, playful approach with a campaign that doesn't take itself too seriously.
I was involved in the ideation, scriptwriting and art direction process.
I was involved in the ideation, scriptwriting and art direction process.
Creatives: Rita Kucinskaite and Anita Rangel
Creative Director: João Inácio
Account Manager: Ayaan Nour
Production house: Wenneker
